Elya Kozmetik
Elya Kozmetik is a cosmetics brand selling through their own e-commerce platform. Organic traffic was negligible — the brand was entirely dependent on paid channels for online sales. The project targeted sustainable organic growth through technical SEO and content strategy.
The Challenge
The site had serious index bloat from faceted navigation generating many duplicate URLs. Product pages had identical meta descriptions across variants, and product pages were slow due to unoptimized product imagery. No structured data across the product catalog.
The Approach
Canonical tags and robots.txt directives to resolve index bloat across faceted URL combinations. Unique title/meta description templates for all product pages. Image optimization pipeline to improve Core Web Vitals across product listings. Ingredient-focused content landing pages targeting informational queries drove high-intent top-of-funnel traffic.
Tech Stack