Jewelry Brand Website
A jewelry brand website that treats the catalog more like a magazine than a storefront. Each collection has its own editorial layout, product photography dominates the viewport, and the checkout is short enough to complete in three screens.
The Challenge
Jewelry is sold on emotion and craft, not feature lists. The site had to feel premium without being slow — a common failure mode for image-heavy luxury e-commerce. Collection pages needed flexibility beyond a standard product grid.
The Approach
Next.js with aggressive image optimization (AVIF where supported, responsive srcsets, priority hints for LCP image). MDX-powered collection pages giving designers layout flexibility without code changes. Stripe checkout with express payment options to keep the purchase flow under 60 seconds.
Tech Stack